UtilitySEO vs Ahrefs: SEO Audit Report Template Comparison

An SEO audit report template is crucial for presenting technical findings in a clear manner. This blog will focus on creating a comprehensive guide to translate complex SEO audit results into executive-ready business cases. It will cover ROI projections and resource allocation frameworks to help businesses make informed decisions and drive growth through phased implementation roadmaps.

UtilitySEO

UtilitySEO is a powerful tool that enables businesses to improve their online presence and drive more traffic to their website, by providing a comprehensive SEO audit report template. With UtilitySEO, companies can identify areas of improvement and make data-driven decisions to enhance their search engine rankings. By leveraging the insights and features offered by UtilitySEO, organisations can stay ahead of the competition and achieve their digital marketing goals.

* Single URL scan: allows for a deep PageSpeed and SEO audit, with dual-pass averaging, providing a detailed analysis of a specific webpage

* SEO results dashboard: provides a clear overview of the website's SEO performance, including a score, issues, fixes, and category filters, along with helpful lightbulb tips to guide improvements

* Keyword tracking: offers GSC-powered rankings, impressions, and clicks with grouping, enabling businesses to monitor their keyword performance and make informed decisions

* GA4 analytics: provides insights into organic traffic, sessions, conversions, and top pages, helping companies to understand their website's performance and identify areas for improvement

* Site audit: performs a technical SEO audit with issue categorisation, allowing businesses to identify and address technical issues that may be impacting their website's search engine rankings

Ahrefs

Ahrefs says its backlink index is updated with fresh data every 15 to 30 minutes and powers its Domain Rating and URL Rating metrics. Ahrefs Free gives website owners free, limited access to Site Explorer and Site Audit data for their own websites. Ahrefs Site Audit allows up to 25,000 pages per project on the Lite plan and up to 250,000 pages per project on the Advanced plan.

Where Ahrefs is stronger than UtilitySEO

Ahrefs Site Audit allows up to 25,000 pages per project on the Lite plan and up to 250,000 pages per project on the Advanced plan. Ahrefs Free gives website owners free, limited access to Site Explorer and Site Audit data for their own websites. Ahrefs Site Audit allows up to 25,000 pages per project even on its Lite plan, whereas UtilitySEO's full-site crawl covers up to 10,000 pages per crawl (depending on plan).

Limitations of Ahrefs

Ahrefs lists a weekly Rank Tracker update frequency on its Lite, Standard, Advanced and Enterprise plans in its plan comparison table.

Pricing and value

UtilitySEO starts at £39 per month on the Minimum plan, with Enterprise at £99 per month and a 14-day free trial with no card required, and it brings site audits, rank tracking, keyword research, Search Console and GA4 data, content tools and AI visibility tracking into one product.

Is there an Ahrefs report template?

Yes, two kinds, and neither is an audit report on its own.

The free SEO report template. Ahrefs publishes a copyable SEO report template in Google Slides on its blog, in an article dated 9 May 2024. It runs to ten slides: title card, executive summary, performance summary, keyword rankings by segment, keyword winners and losers, brand and non-brand traffic, new referring domains, link building progress, technical SEO health and next steps. It is built as a regular client report, so the technical audit is one slide rather than the whole document.

Report Builder. Inside Ahrefs, Report Builder makes reports from widgets rather than a fixed template. Ahrefs' help centre says everyone can build one report with up to five widgets per workspace for free, with more on the Report Builder add-on, and its product page says scheduled PDFs can go to recipients who do not have an Ahrefs account.

Turning an audit into a report someone acts on

Whichever template you start from, an audit report works when it answers three questions for the reader: what is wrong, what it costs, and what to fix first. A long list of issues sorted by category answers none of them. Group the issues by the pages they affect, put the pages that earn traffic first, and give each fix an owner.

UtilitySEO's audit produces a ranked list of what to fix first, and you can share a read-only report link with a client. On Enterprise the report carries your agency's name and logo, and a weekly report email keeps the numbers in front of people who will never log in.

Further reading

• Crawl errors
• Seo Audit Report Template: Complete Guide
• SEO Audit Report Template: Your Guide to Comprehensive Website Analysis