Mobile SEO Audit Showdown: UtilitySEO and Screaming Frog Compared

A mobile SEO audit is essential for businesses to evaluate their website's performance on mobile devices. This process involves assessing various aspects of a website to ensure it is optimised for mobile users. Our blog will provide guidance on how to conduct a thorough mobile SEO audit to improve website visibility and user experience.

UtilitySEO

UtilitySEO offers a comprehensive set of tools to help you enhance your mobile SEO strategy, providing you with a thorough understanding of your website's performance and identifying areas for improvement. By utilising UtilitySEO, you can gain valuable insights into your website's strengths and weaknesses, allowing you to make data-driven decisions to boost your online presence. With UtilitySEO, you can streamline your SEO audit process, saving you time and effort while improving your website's overall performance.

* Single URL scan: provides a deep PageSpeed and SEO audit, utilising dual-pass averaging to give you a comprehensive overview of your webpage's performance

* SEO results dashboard: offers a clear and concise dashboard where you can view your SEO score, identify issues, and access fixes, as well as utilise category filters and lightbulb tips to guide your optimisation efforts

* Keyword tracking: enables you to track your keyword rankings, impressions, and clicks, with the added benefit of grouping keywords for easier analysis

* Device and country breakdown: allows you to view a per-keyword split by device and country, giving you a better understanding of your website's performance across different regions and devices

* GA4 analytics: provides you with access to organic traffic, sessions, conversions, and top pages data, helping you to understand your website's performance and make informed decisions to improve it

Screaming Frog

Screaming Frog SEO Spider's free version is limited to crawling 500 URLs at a time, and a paid licence is needed to remove that limit. Screaming Frog SEO Spider connects to the Google Analytics 4, Google Search Console and PageSpeed Insights APIs to pull their data into a crawl. Screaming Frog offers server log file analysis through its separate Log File Analyser, whereas UtilitySEO does not analyse server log files.

Where Screaming Frog SEO Spider is stronger than UtilitySEO

Screaming Frog SEO Spider can pull external link metrics from the Majestic, Ahrefs and Moz APIs into a crawl for content audits or link profiling. Screaming Frog SEO Spider can render web pages using its integrated Chromium WRS to crawl dynamic, JavaScript-rich websites and frameworks such as Angular, React and Vue.js. Screaming Frog SEO Spider with a paid licence has no fixed crawl limit beyond the computer's memory and storage, whereas UtilitySEO crawls up to 10,000 pages per crawl (depending on plan).

Limitations of Screaming Frog SEO Spider

Screaming Frog SEO Spider's free version is limited to crawling 500 URLs at a time, and a paid licence is needed to remove that limit. Screaming Frog SEO Spider's documentation lists JavaScript rendering, Google Search Console integration, Google Analytics integration and scheduling among the advanced features that require a paid licence.

Pricing and value

UtilitySEO starts at £39 per month on the Minimum plan, with Enterprise at £99 per month and a 14-day free trial with no card required, and it brings site audits, rank tracking, keyword research, Search Console and GA4 data, content tools and AI visibility tracking into one product.

Further reading

• Optimizing Your Website: The Ultimate Site Audit Checklist for Success